To brand and package for a Taiwanese food van.
I named it Odd Spot as it is a food truck that would constantly change locations. I used bright colors to make it look youthful and get people’s attention as it would be at music festivals.
The illustration I did is a mix of Asian and Western styles. As Taiwan is an island so I added water, waves, fish tails and plants into the illustration. I designed the logo with using a spot as inspiration. Collateral such as the van design, menu and packaging, had illustrations that had a main color to tie it all together. Illustrated using Illustration and layout created in InDesign.
To redo a boutique hotel’s toiletries. (Werribee Mansion).
I choose the name Provenance because it means “origin”.
(Provenance->origin->history->plants->natural) I wanted to bring the natural feeling of Werribee Mansion into the rooms with the toiletries as the room and toilet consisted of mostly black, white, dark brown with an occasional small green wall. I wanted to do something that would immediately be associated with a natural and luxurious feel.
I used glass, wood, paper and fake grass to bring in the idea of natural luxury. Using a handwritten font for the brand with a simple flower bud illustration helped to give it an even more natural feel. I used dry transfer to have gold words to make it feel more luxurious. Illustrated using Illustrator.
To create packaging for a premium Belgium beer.
I chose the name Beliebig because in German in means as many as you want, and it easy to read as well, “Be-lie-big”. As it is a premium beer, I added little golden triangles on the brand. I wanted to differentiate it from Hoegarden, Leffe and Duvel, and used an angular typeface for the brand name and san serifs for the body text.
As it is a premium beer, I added little touches of gold and emboss on the logo.
Illustrated and layout and flat-pick were done on Illustrator.